Company info

Mermaids By LILIANA MONTOYA Swim is an exclusive bathing suit collection designed by Colombian Liliana Montoya.

LILIANA MONTOYA Swim has captured the essence of enchanting mermaids, bringing summer to romance our senses. The designer understands that no woman is alike, but all women want to feel sexy and comfy. This special collection draws inspiration from the ocean, corals, fish, seaweed, landscapes, and scale patterns; helping every woman feel beautiful and transforming them into a mermaid, bringing the legend of mermaids to life, as the women of the sea who emerge from the bottom of the ocean enchanting the sailors around the world.

Rethink the boundaries of your imagination as to what you believe a one-piece swimsuit and a bikini should look like because Mermaids by LILIANA MONTOYA Swim has done so. You’ll find yourself dancing on the water’s edge in this fun, beautiful, and individually handcrafted multicolored and textured line. The collection is focused on enhancing feminine beauty with luxurious details in its shapes, textures, prints, colors, sequined borders, stones, and bright embroidery.

Get ready to wear the beaches’ must have, flirty, cheeky, scrunchy, uched bikinis of the season featuring our signature gold heart ornament. Every time you get our product, you are carrying a piece of our Heart.

Whether wearing Mermaids By LILIANA MONTOYA Swim at the beach or poolside, you can fully expect all eyes to be on you.

 

WHAT MAKES LILIANA MONTOYAswim BRAND STAND OUT

#Sizeyourheart is a lifestyle and a motivating movement for the resilient generation.

We are more than a bikini body for a bikini season. 

We promote the daily improvement with inspirational content to be the best we can be.

Bikinis, accessories, cover-ups, and products to help us enjoy our daily rituals and to live a life with purpose while helping others.

 

We are expanding our products to Men & Kids, Family garments, Beauty, Cover-ups, and Fitness gear.

 

 ©2019 The trademarks LILIANA MONTOYA, 

LILIANA MONTOYA SWIM & the HEART DESIGN are trademarks / registered trademarks of Ms. Liliana Montoya and are used under license. All rights reserved.

Philanthropic Values

We are a philanthropic Apparel seeking to promote the welfare of the most vulnerable communities from Colombia, especially at the Amazonas donating 10% of Net Proceeds to Charity of our Accessories #Sizeyourheart

The meticulously handmade garments are thread by hand by our skilled craftswoman in Colombia – Antioquia & Amazonas –  some of the garments have accessories woven with fibers representing our ancestral culture and the relationship with the environment.

Our mission on our land is to care and be the reason someone else smiles with our art, talent, and work. 

We donate from the sales of our bracelets collection 10% of profit to good causes and providing the people who make our designs a reality.

Evolving to sustainable Industry

As a brand, we are evolving, converting progressively to a  Sustainable brand, eco-friendly products / less plastic more caring. 

We are highly motivated to be part of the solution; creating 80 % of our reversible capsule made of 100% plastic bottles and recycled fabrics. 

We encourage our clients to stay curious and get involved in consuming quality instead of quantity and to start by looking further into the clothing we are wearing daily and how our daily routines help to enhance climate change. 

Our brand is inspired by nature and caring for the environment; we want our clients to connect with all the emotions that surround our identity, and get inspired by our values.

 

Goddess of Earth GAiA  & LOTUS  

Take a journey through our Prints that reveal the heart of the mountain, Jungle vibes inspired by the Jaguars, who are the guardians of the tropical rainforest, bright flowers, stretch tiger marks, birds, vegetation, tropical fruits,  butterflies,  as the goddess appears in full detail-rich colors of every hue. 

Solid tones of bronze, gold, Tortuga, Coachella, brick, terracotta’s, Ivory, and black are the  Representation of an earthy collection meticulously crafted in details and crochet textures.

All Print bikinis are reversible and can be worn in multiple ways, creating unique looks for every customer to add their own identity and style to their looks.  Mixing and matching top and bottoms in multiple ways.

 

This sustainable and circular capsule is made of an eco-friendly fabric of PET 

Pet Textile is a recycled fabric made of (polyethylene terephthalate) plastic bottles.,  Without compromising a single drop of water as digital print technology is the only source of the color process.

Philosophy

The LILIANA MONTOYA Swim brand brings to the market a “Daily luxury -without ostentation- fun swimwear”. Since 2006, every garment and detail of the LILIANA MONTOYA Swim line has been created and applied by hand including its iconic signature detail, the gold touched Heart ornament.

The influence of Latin American fashion and culture can be seen worldwide, and it is reflected in the countless details in garments that generate a strong visual impact.Custom and basic garments with different cuts and lines, full of decorative elements, add identity and bear the stamp of the multiple styles and colors of Latin America.

LILIANA MONTOYA Swim is an exclusive Designer collection that flatters the woman’s body and keeps them feeling sexy and confident whether heading to the beach, the pool, or any other fun-in-the-sun occasion. Throw on one of our comfortable cover-ups and accessorize your outfit with our bracelets and heart chains so you’re ready to keep celebrating life while looking your best when the sun’s still shining with your family and well into the evening hours with friends!

Vision

LILIANA MONTOYA Swim was born from the necessity of a new brand identity; and, with vision, Liliana brought it to reality in 2006. She conducts operations under her name, with a feminine upscale women swimwear line manudfacturing products of high quality, design, innovation, and handmade embroidery work.

LILIANA MONTOYA Swim has become a solid organization, leader in creation, production, and commercialization of women’s swimwear through manual work and sustainable processes. 

We prides on high standards and high-quality labor workers; maintaining a dynamic growth, based on challenges and goals of compliance; reaching a high end target group between the ages of 20 and 65, who are looking for a concept with added value versus massive quantity, with innovative design, color-stamped, different textures, patterns, accessories and embroidery. We offer personalization and identity between clients and brand.

Mision

Our mission is to position LILIANA MONTOYA Swim as a top sustainable brand in the fashion industry with tropical roots and diversity of patterns, themes, colors and high-quality standard.

Fit

Buying bikinis is not about a trend, it’s about finding yourself and feeling comfortable with it, and the garments by LILIANA MONTOYA Swim have the perfect Latin fit with all the different cuts and variety of shapes.

There is a great feeling in finding a bikini that fits your body perfectly, tucks and lifts in all the right places, making you feel unique wearing bikinis as exclusive edition pieces by a designer collection.

The tops are adjustable and have extra removable padding for personal preference while creating cleavage that’s beautiful and sexy. There is a signature Icon in each bikini that represents the brand, A gold heart icon that makes our bikinis like no other, Bikini Bottoms with schrunchy and cheeky fit bottoms that make your bootie heartly in shape. Sexy, yet super classy, with a sweet little cut-out detail that shows more of those beautiful hips, yet stays in place. For Girls that want to have extra fun and avoid tan lines, we have thongs, little bottoms, found in our brasileritas collection.

When you wear our brand  you’re not just wearing a bikini, you’re wearing a piece of handmade art manufactured and handcrafted by a talented team in Colombia. These beautiful pieces are designed by the entrepreneur designer, Liliana Montoya. Since she started her brand, her inspiration has come from exotic destinations around the world, Mermaids, Flowers, animals and Mother nature.

All bikinis are made to flatter your figure, making you feel flirty and beautiful as a one of a kind bikini collection.

The hottest styles of the brand that are a must have this summer are Styles like Margarita, Rosales , Lauritas, Sequins and Marinero…. You can find this codes in so many prints and colors, that you will like to collect them all.

Meeting the designer

Liliana Montoya is the driving force of the brand; Designer, Entrepreneur, Environmental activist , Producer of her own Runway Shows and Campigns,  Model & Model fulfills the role of a woman in fashion to the fullest extent.

When she was little, her aunt and grandmother taught her how to sew, and she loved using her hands for positive causes, discovering a passionate way to work. She was very good in school and she had great talent sketching and drawing. She wanted to become an engineer at first but due to the influences of her family, she decided to give herself an opportunity into the world of Fashion. She remembers growing up watching Fashion TV and major designer houses like Chanel, Dior, Karl Lagerfeld, Roberto Cavalli, and Versace, who were a big influence in her style.

With honors she got her degree in Fashion Design with a major in Marketing, which gave her the opportunity to create her own label.

Liliana Montoya is a model as well; when she started the company, she modeled her own line during the first 4 campaigns, she shot her collections in magical places such as Los Roques-Venezuela, Tulum- Mexico, Cauca Viejo – Colombia and Miami Beach- USA.

She later quit modeling in order to grow her line and move on in the industry as an entrepreneur and tooked her business on top the game. She gave the opportunity to new faces in the Modeling Industry, discovering -now big names- Cora Deitz, Joy Corrigan, Juliana Herz, Muriel Villera, Rachel Villori, Valentina Ferrer, Emma Go and many more.

Liliana is wearing her label with pride, and she has the opportunity to say, with her own skin, that talent and beauty come hand in hand. Being a woman means not only being beautiful but being, smart, talented, sensitive, genuine, feminine, fit ( She embraces a healthy lifestyle and loves to work out), passionate, humble and grounded; She has the guts to succeed, and even though Liliana came from another country as an international student to America, she stands up for USA as the greatest country that opens the doors to all races, religions, and genders; to her USA is, and will always be, the American Dream. So not matter how hard life is, or the challenges she faces, at the end what matters is that she holds on, works hard, and has faith; by believing in a positive cause, the rewards will come because there is love in her soul.

For Liliana, her bikinis are an extension of her personality, she names her bikinis with authentic names as they are her creations and babies, she breathes, lives, and dreams Fashion.

Her perfect day is at the beach recharging batteries, looking at the ocean and just having Vitamin SEA…

There are 4 trends that represent her personality and that translate into her designs,

Cute and romantic… expressing her sensitive side, as a woman she is very kind, caring and loving, she likes mixing pastel colors, flowers, laces and mesh, designing bikinis that look almost like lingerie.

Luxurious… full of sequins, shine, and sparkle, for a woman that stands up with her presence with a really high impact looking like a treasure star… It’s all about the gorgeous “tail flakes of the mermaid” inspiration. It’s sparkly and shimmery, sophisticated and luxurious, and absolutely stunning, day or night.

Latina and wild side… representing a woman that is fun, colorful, happy, and creative so she expresses her fashion forward sense and explores her instinct with new cuts and shapes. Ethnic designs appear with meticulous handcrafted details and beads. The classic mix of animal print and flowers is always a must, for Liliana it accents the unique design, and adds a note of trend in every season.

Solid and classic… a line for a classic woman who likes to keep a simple look yet modern, with a touch of luxury without ostentation.

Every time you wear one of her timeless pieces you become part of the team of Mermaids.

Biography

Liliana Montoya is the Founder and Creative Director of LILIANA MONTOYA Swim. Based in Miami Beach, Florida. Born and raised in Medellin, Colombia. 

In 2006 Liliana Montoya brings her creative vision to reality. She starts her brand under her name, with a exclusive quantity, feminine line offering flattering products of high quality and embellished by hand. Fabrics, Lycras, and accessories are all from Colombia. With her tropical roots and Latin based diverse designs, her unique style is influenced by her culture, adding luxury without ostentation.

The influence of Latin America’s colors and trends are reflected in the countless details that also generate a strong visual impact. Every garment and detail of Liliana Montoya’s brand is created with the search for flirty, romantic, and unique products that explore new trends, mixing textures and silhouettes.

As a Iconic touch, when she was a child, she replaced the M from Montoya in her signature with a Heart and it became the registered Trademark of the Brand. Each bikini includes a gold touched Heart ornament, that represents the passion she embraces in every sing​​le piece.

Liliana Montoya’s collections have been featured in runways like Mercedes Benz Fashion Week, Miami International Fashion Week, and Funkshion Swim Week. Her bikinis have been on the cover of Harper Bazar “Argentina” (Jan /15), and editorials of Magazines such as Sports Illustrated, FHM, Maxim, GQ, Women’s Health, Seventeen, Marie Claire and many more.